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Macy's Holiday Windows 2018
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Target
Revolutionizing the Retail Experience
Target, San Francisco
We redefined 'try before you buy' at Target Open House, a store for the Internet of Things.
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Image Credit: Local Projects
Local Projects' Services
Creative Direction, Media Design, Motion Graphics, Architectural Coordination, Physical Design, Software Prototyping and Planning, Interactive and Installation Development.
My Role
Project Management Strategy & Oversight, Executive Production.
Partners
BBI, Associated Fabrication, Gizmo Art Production, Technical Artistry, Underground Audio.
Press
New Target Store Takes You Inside the Connected Home
(WIRED)
Inside Target’s Tech Funhouse and Search for Its Next Billion-Dollar Business
(recode)
“It’s as though Philip Johnson’s Glass House and the Jetsons’ futuristic pad had a lovechild.”
– WIRED
© 2018 Susan Allen. All Rights Reserved.
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