American Museum of Natural History

Explore a Museum as a Bear

American Museum of Natural History, New York
We evolved the American Museum of Natural History’s Explorer App, adding new features, including an augmented reality experience, Avatour, to explore the museum as a bear.

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    The augmented reality experience Avatour allows visitors to be the bear.

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    Geo-location software integration provides turn-by-turn directions between exhibits and museum facilities.

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    Users explore evolutionary relationships between species through the Tree of Life experience.

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    A simple overview screen displays the app features.

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    Visitors discover new exhibits, go behind the scenes, and dive deeper with videos and quizzes.

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    The app provides a personalized list of nearby exhibits based on a visitor's interests.

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    The augmented reality experience Avatour allows visitors to be the dino.

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    The app tells behind-the-scenes stories about exhibits.

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Image Credit: Local Projects and American Museum of Natural History

Local Projects' Services

Media Design, Motion Graphics, Software Prototyping and Planning, Mobile App, Interactive and Installation Development.

My Role

Project Management Strategy & Oversight, Executive Production.
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